Ruby Groups – Scaffolding & Construction Support Platform

A modern service website to showcase comprehensive scaffolding, formwork, and construction support solutions

Ruby Groups provides expert scaffolding equipment rental, centering, shuttering, and formwork solutions for construction projects of all sizes. The client wanted a professional online presence that clearly communicated services, locations, and safety-first quality. We built a fast, SEO-friendly, and mobile optimized platform that enables contractors and builders to easily explore services, request quotes, and contact the team with confidence.

Ruby Groups – Scaffolding & Construction Support Platform

The Challenge

Ruby Groups had an established reputation in offline markets but lacked a professional digital platform to show their range of services and areas of operation. Prospective customers had difficulty finding service details, equipment types, and location-specific offerings online.

The client also needed to improve discoverability for local search queries like scaffolding rental in Trichy, formwork services in Namakkal, and construction support in Dindigul. Without structured service pages or strong metadata, the website was not ranking well on search engines.

Solution

We designed and developed a clean and responsive service website using Next.js and Tailwind CSS to ensure fast performance and strong usability. Each major service category (e.g., Scaffolding Rental, Formwork, Centering Work) was given a dedicated page with clear content, images, and benefits to builders and contractors.

SEO-first content structures, location-specific service pages, and optimized metadata were implemented to increase search visibility. Clear call-to-action buttons like 'Contact Us' and 'Get a Quote' were added across service sections to drive enquiries.

Ruby Groups – Scaffolding & Construction Support Platform

The Challenge

Solution

Technologies Used

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